A satisfied customer is your best advertisement.
A sale is not a one-time
transaction – it is the beginning of repeat business provided you keep the
customer satisfied. And there is no other way of doing it than to be prompt in
reaching out to him in his adversity and giving him good after- sales service.
No amount of advertising
– leaflets, banners, hoardings, wall paintings, newspaper and magazine
insertions, online advertisement, radio jingles, television advertisement films
– have the credibility which a satisfied customer has.
If you are sincere in
helping him and create in him the confidence that you are always behind him,
you will see the word of mouth spread like wildfire. Not only will he give you
repeat business, he will get you the business of his friends and acquaintances too.
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